WordPress is your best bet for growing your online presence and increasing your visibility on search engines. Maybe you’ve had your website for a while. But is it getting the traction you hope? If not, It may be time to consider WordPress, a powerful website platform offering various features and plugins to help improve SEO.

What is important in a Website?

There are tons of free and cheap tools for building websites, and they all have their benefits. However, it is important to establish what you want in a website. Do you want your website only to be visually appealing? Or do you want it to be one of the many tools you can use to grow your business? A beautiful design that reflects your brand is important, but building SEO optimization for your website is just as important.

Here are some reasons why WordPress is the best bet for growing your online presence. 

SEO is WordPress’s specialty, and it is ingrained in almost everything. 

SEO is the bread and butter of what WordPress offers. It specializes in SEO and comes jam-packed with tools to help you improve it.

For example, the blog feature in WordPress automatically scores your SEO and readability before publishing. It alerts you to improvements like adding metadata to any pictures, incorporating your keywords, and even updating your sentence structure. 

WordPress also offers various features and plugins to help businesses optimize their website for search engines, such as adding meta tags, optimizing URLs, and creating sitemaps. These features make it easier for search engines to crawl and index your website, which can ultimately help improve your website’s search engine rankings. A winning situation!

You don’t have to be a tech expert to use it.

While using a professional to build your website is ideal, regardless of the platform, it is important to consider how easy your updates will be. A key to having a great website is to keep fresh content. When making more frequent changes, like posting a monthly blog, you want it to be easy, right? Another benefit of WordPress is that it is user-friendly, even for those who are not tech-savvy. It allows businesses to easily create and manage their website content without knowing how to code, which is a big deal! 

It works well with multiple platforms.

Most people view websites from their tablets and phones, so making your website mobile responsive is very important. WordPress offers a range of mobile responsive themes that ensure websites look great on all devices. Website speed is also important for SEO, and WordPress is designed to be fast and efficient, which helps improve website loading speed and overall performance.

It’s secure!

Lastly, WordPress is a secure platform that is constantly updated to protect websites from hackers and malware. These benefits make it the ideal choice for established businesses looking to grow their online presence. If you want to improve your website’s SEO, consider switching to WordPress!

Are you an established online services-based or brick-and-mortar business with a website that isn’t getting the traction you’re hoping for? Contact our team at AMW Marketing and Design for a free consultation on how we can increase your online brand presence.