With Halloween just around the corner, it’s not too late to implement some last-minute marketing strategies to promote your business. Now that we are connecting more in person again, it’s time for a more hybrid approach to your marketing strategy.  If you’re looking for SEO-friendly Halloween marketing ideas that also include some in-person interaction, here are some tips to help you get started.

Offer “Day of Halloween Discounts”

Some ideas require a lot of planning. Fortunately, this isn’t one of them! Look at offering discounts that are only available on the day of Halloween. This can include Halloween-related products or services to attract customers who are still looking for Halloween items or a special discount code. It’s not too late to blast your social media and email lists with this offer.  Not only does this create a sense of urgency to buy your product, but it’s also a fun way to connect with your customers. 

Do a Halloween Themed Blog Post

Use Halloween-related keywords in your content by creating a blog post! You can also quickly Incorporate Halloween-related keywords in your other website content and social media posts. This will help increase your visibility in search engine results related to Halloween. If you get started now, you will have it out in time for Halloween weekend!

Do a gut check on your mobile compatibility. 

Have you looked at your website on your phone lately? This isn’t exactly Halloween-themed, but it’s a good check-in for all the upcoming holidays. Many people will search for Halloween and other holiday-related products or services on their mobile devices. Now is a good time to ensure your website is optimized for mobile to improve your search engine rankings. Mobile compatibility plays a big role in good SEO practices.

Hop on the trending hashtag train.

Any holiday is an opportunity to trend, and Halloween is no different. Are there any hashtags that are catching on? Now is the best to jump on that. Take this opportunity to use Halloween-related hashtags on your social media channels to improve your visibility and reach a wider audience.

Participate in Local Events

Online marketing is important, but getting out in your community and showing everyone you are around is just as important. A lot of branding for local businesses occurs at in-person events, and it’s important to get out there and be a part of that.  Although many events require advanced planning, there are so many others that are still in need of participants. Check with other local businesses, churches, or schools. Many times, all it takes is a tablecloth, some sample products, and a passion to discuss what you offer. Having people in the community simply knowing you’re out there can do wonders for your marketing strategy.

By incorporating these last-minute and SEO-friendly Halloween marketing ideas into your strategy, you can improve your visibility in search engine results and attract more potential customers to your business.