How to Use Video Content to Showcase Your Brand’s Holiday Spirit

Dec 5, 2023 | Marketing | 0 comments

The holidays are a great time to spread some holiday cheer with your business. Although holiday themed blog posts, marketing emails, and social media posts are great strategies, consider incorporating video content as well! Let’s explore some fun and friendly tips for using video to showcase your brand’s holiday spirit.

Plan Ahead!

Making video content can be time-consuming. Planning your video content ahead of time helps alleviate some of the pressure. A great start is creating a content calendar that outlines your topics, a basic outline of what you want to discuss, and your keywords for SEO purposes. Planning ahead will give you enough time to create videos that really reflect your brand’s personality and values. Plus, you’ll be able to create a content calendar that’s full of fun and festive ideas!

Showcase your brand personality!

Now, let’s talk about showcasing your brand’s unique personality. This is the perfect time to get creative and show your audience what makes your brand special. Whether you’re creating a silly skit, sharing a heartwarming story, or taking your audience behind the scenes, make sure your videos are true to your brand’s voice and tone. It is also important to ensure that your brand personality is clear in all of your videos Staying true to your brand is important!

Make it Shareable

The point of all this hard work is for people to share it! People will naturally share something that they enjoy or connect with. How about adding some incentives? Social media is a great tool for spreading holiday cheer and reaching new audiences. So, consider creating a holiday-themed challenge or contest, showcasing your employees’ favorite holiday traditions, or filming a special message from your CEO or founder. Your audience will love it!

Tell Unique Stories

While the main purpose of marketing is to showcase your product, the holidays are also a great time to share feel-good stories. Remember, the best videos always tell a great story. So, why not share your brand’s history, highlight a customer success story, or showcase a philanthropic initiative? Your audience will love hearing what you’ve been up to!

Dont forget the #Hashtags

This is where the planning and keyword research all come together! While it is important to create fun, interesting content, it is just as important to ensure that your content can be found.  Hashtags help categorize content, make it more discoverable, and allow users to join conversations on particular topics. Hashtags are also super helpful in tracking brand mentions, which can be beneficial for gathering useful insight into your social media performance.

Video content is a fun and friendly way to showcase your brand’s holiday spirit and personality. So, go ahead and plan ahead, get creative, and spread some holiday cheer with your amazing videos!

AMW Marketing and Design is a boutique branding, web design and marketing firm specializing in helping service businesses and non-profits upgrade their online presence, automate processes and increase search traffic. Ready to elevate your branding and marketing strategy? Contact us to schedule your free consultation and site audit.


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