Have you ever had a website audit done? If you aren’t sure what that is or have never done one, keep reading! Many of us were in survival mode when we first started our businesses (no judgment!) and used a free tool to build the website. Or maybe you did something basic to get things up and running. But is your website fulfilling its true purpose which is to ultimately get more business and make you more successful? Here are five compelling reasons why a website audit should be on your to-do list.

1. It can improve your website’s performance

A website audit can identify issues that are affecting your website’s performance, such as slow loading times, broken links, and poor mobile responsiveness. Addressing these issues can improve your website’s speed, functionality, and overall user experience. You want those visiting your website to have a smooth, enjoyable experience. If your website is slow, or it doesn’t show up quite right on a mobile device, this may be the reason you lose potential clients.

2. It can enhance your website’s security

Security is significant nowadays. Hackers are working overtime to steal your information. Yes! Some hackers work full-time (like a job!) to hack websites all over the world. A website audit can help identify security vulnerabilities on your website and identify issues like outdated software, weak passwords, and unsecured forms. This part of the audit is essential as it can keep you out of a world of trouble in the future. 

3. You can see where you rank

Do you know how you rank when people search for your website? This is important so you know how easy or difficult it is for potential customers to connect with you. You can also see this by specific location to know how you show up in your particular region.  So whether you show up on the 1st page or the 10th, it is essential to know so that you can take action to change it.

4. Improved user experience

A website audit can reveal issues that affect the user experience on your website, such as confusing navigation, unclear calls to action, and poor design. You can offer the best product or service, but if visitors are confused about where to click “buy” or book a consultation, you could lose them. Addressing these issues can make your website more user-friendly and improve visitor engagement.

5. Improved SEO

The ultimate goal is to be found on search engines. There are multiple ways to do this, including keyword research and implementation, image tags, and more. Having an expert look for ways to optimize your website for search engines can increase your website’s visibility and attract more traffic. This can ultimately lead to more revenue for your business!

A website audit is the way to go if you want to ensure that your website runs smoothly, securely, and efficiently! By conducting a website audit, you can identify issues that may be hindering your website’s performance and take steps to optimize it for success. 

Never had a website audit done? AMW Marketing and Design is offering free ones for a limited time. We will work with you to identify issues with your website and come up with a plan of action that you can implement at your own pace! Get started with your free site audit here.

AMW Marketing and Design is a boutique branding, web design, and marketing firm specializing in helping service businesses and non-profits upgrade their online presence. Ready to elevate your branding strategy? Contact us to schedule your free consultation.