COMPANY OVERVIEW

AMW Marketing & Design is a boutique branding, web design and marketing firm in the Baltimore-Washington Metro Area, specializing in helping service businesses and non-profits upgrade their online presence, automate processes and increase search traffic. Since 2013, we’ve helped hundreds of businesses nationwide achieve greater professional success by launching and redefining beautiful brands and websites that generate steady revenue while also highlighting their unique personality and competitive differentiators. We are minority and woman-owned with a diverse list of clientele. We are currently seeking a Creative Strategist / Brand Strategist to support our team with developing strategic brand foundations for our clients. This role will focus on leading client discovery sessions, developing brand positioning and messaging frameworks, and helping shape high-level funnel and website strategies that guide our design and marketing work. 

JOB REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field
• 3–5 years of experience in brand strategy, marketing strategy, creative strategy, or related roles
• Strong understanding of brand positioning, audience targeting, and messaging development
• Experience leading client discovery calls, workshops, or strategy sessions
• Ability to translate business goals into clear marketing and brand strategies
• Strong analytical and critical thinking skills
• Excellent written and verbal communication skills
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Comfortable collaborating with designers, marketers, and leadership teams
• Highly organized with strong attention to detail

JOB RESPONSIBILITIES

• Lead client intake and discovery sessions to gather insights on business goals, audience, and brand direction 
• Conduct research on client industries, competitors, and target audiences 
• Develop clear brand positioning strategies that differentiate clients in their market 
• Create messaging frameworks that define brand voice, value propositions, and key messaging pillars 
• Develop high-level marketing funnel strategies aligned with business and growth goals 
• Provide strategic guidance for website structure, user journey, and messaging flow 
• Collaborate with design and marketing teams to ensure brand strategies are translated into visuals and campaigns 
• Document strategy insights, frameworks, and recommendations for internal teams and client presentations 
• Participate in strategy discussions and contribute creative ideas that strengthen client brands 
• Support the overall strategic direction of branding and website projects 

PAY

This job pays $80/hour.