Branding
How to Use Social Media to Drive In-Store Business

How to Use Social Media to Drive In-Store Business

We are in the post-COVID era and people are back out in the world doing in-person shopping. We are seeing more brick-and-mortar businesses pop up as people adjust to the new normal. So how do we, as business owners, adjust their marketing strategy from the “online...

5 Ways You Can Show Your Business Some Love

5 Ways You Can Show Your Business Some Love

As a business owner, it's easy to get caught up in the day-to-day operations. However, just like any relationship, neglecting your business can lead to stagnation and even failure. Here are five simple ways to show some love to your business in this month of...

How to Incorporate Authenticity in Your Branding Strategy

How to Incorporate Authenticity in Your Branding Strategy

Incorporating authenticity in your branding strategy is crucial to building a successful business. Authenticity should always be at the core of your actions when creating content like email and social media campaigns. Consumers are becoming increasingly savvy and can...

Implementing your New Brand Style Guide

Implementing your New Brand Style Guide

When building a brand, it’s important to establish visual consistency to showcase an increased level of professionalism. From logo design to colors and website layout, it is vital that a cohesive look defines your business and allows potential clientele to recognize...

Creating a Brand Mood Board

Creating a Brand Mood Board

When establishing your business’s brand, sometimes more than just words or colors are needed to properly convey it. Social media sites like Instagram require a visual representation of your brand’s look and feel, photos that speak directly to your target audience and...

What’s a Brand Style Guide

What’s a Brand Style Guide

When first establishing a business, most entrepreneurs are very familiar with the process of getting a logo designed. They might also be familiar with creating a color scheme to use on social media, in their marketing materials and on their website. But before a logo...