Start With Clarity. Build With Confidence.
The AMW Brand Scan is a one-week strategic deep dive into your brand, website, messaging, marketing, and online visibility, giving you the clarity and strategy you need to strengthen your positioning, improve how you’re found across search and AI platforms, and grow with purpose.
$500 • 1 Week • Required First Step
Before you invest in branding, a website, SEO, or marketing support, you need clarity.
Most businesses skip straight to execution without first getting clear on their positioning, audience, messaging, and visibility strategy. That can lead to inconsistent branding, confusing messaging, websites that don’t convert, and content that isn’t reaching the right people.
The Brand Scan eliminates the guesswork by identifying what makes your business different, where opportunities exist, and what needs to happen to strengthen your brand and improve your visibility across traditional search and AI-powered platforms.
You’ll leave with direction, strategy, and a clear plan forward.
WHAT’S INcluded
✔︎ Assessment of Your Current Brand + Marketing
A clear picture of where you stand, what’s working, and what’s holding you back.
✔︎ Key Findings & Strategic Recommendations
Clear priorities and action steps to strengthen your positioning, visibility, and growth.
✔︎ Competitor + Market Review
Insights into your competitive landscape and opportunities to differentiate your business.
✔︎ Target Audience Analysis
Clarity on who you serve, what they need, and how to communicate your value more effectively.
✔︎ SEO + GEO Opportunities
Priority search topics, keywords, questions, and content opportunities to improve how your business is discovered across Google and AI-powered search platforms.
✔︎ AI Visibility + GEO Readiness
An assessment of how clearly search engines and AI platforms can understand your expertise, authority, services, audience, and brand.
✔︎ Suggested Website Sitemap
A recommended website structure designed to support positioning, conversion, SEO, and GEO.
✔︎ Messaging + Positioning Feedback
Recommendations for strengthening your brand message, differentiation, and areas of expertise.
✔︎ Customized Project Proposal
A tailored recommendation for branding, website, or marketing support based on your findings, goals, and budget.
WHY YOU NEED A BRAND SCAN (BEFORE ANY PROJECT)
This step ensures:
- You don’t spend money on the wrong services
- You have a strategy guiding every decision
- You understand exactly what’s needed for growth
- You know what your business should become known for online
- Your website is positioned for both search and AI discovery
- You avoid inefficient design revisions later
- Your investment is intentional and aligned
It’s the difference between simply having an online presence and building one strategically.
Who it’s for
The Brand Scan is perfect for:
- Service-based businesses
- Coaches & consultants
- Experts & personal brands
- Purpose-driven organizations
- Businesses preparing to rebrand, redesign their website, or strengthen their marketing
Serving clients locally in Towson, Baltimore, and throughout Maryland, as well as nationwide.
HOW IT WORKS
STEP 1
Purchase Your
Brand Scan
Secure your spot and receive an intake questionnaire.
STEP 2
Complete Your
Questionnaire
Share details about your brand, goals, audience, and challenges.
STEP 3
Questionnaire
Review Meeting
We meet to walk through your questionnaire in detail.
STEP 4
AMW Performs Your One-Week Audit
We analyze your brand, website, messaging, marketing, competitors, SEO/GEO, and overall digital visibility.
STEP 5
Brand Scan Presentation
We walk you through your findings, strategic recommendations, SEO/GEO opportunities, and priority next steps.
STEP 6
Review Your
Custom Project Proposal
You receive a tailored proposal for services that align with your goals and timeline.
WHAT YOU RECEIVE
At the end of your Brand Scan, you’ll walk away with:
- A clear understanding of your brand’s strengths, gaps, and opportunities
- Recommended positioning and differentiation
- Clarity around your target audience and market
- SEO keyword, topic, and search opportunities
- GEO and AI visibility recommendations
- A strategic website structure
- Prioritized action steps you can begin implementing immediately
- A custom proposal if you’d like AMW to implement the recommendations
You’ll know what to focus on, what to fix, and what to do next.
faq
How long does the Brand Scan take?
The Brand Scan takes one week to complete after your questionnaire review meeting.
Is the Brand Scan required before working with AMW?
Yes. The Brand Scan ensures we fully understand your brand, goals, and challenges before recommending or beginning any branding, website, and/or marketing services.
What happens after I purchase the Brand Scan?
You’ll receive your intake questionnaire, then we’ll meet to review any outstanding questions in detail before the audit begins.
What is covered in the Brand Scan?
We assess your current brand, website, messaging, positioning, marketing, competitors, target audience, SEO opportunities, GEO readiness, AI visibility, and overall digital presence. From there, we identify your strongest opportunities and recommend what to prioritize next.
What is GEO and why does it matter?
Generative Engine Optimization (GEO) focuses on making your business and expertise easier for AI-powered search and answer platforms to understand and potentially surface when people are looking for information, recommendations, or services. Your Brand Scan identifies opportunities to strengthen your website content, authority, expertise, and digital presence for both traditional search and emerging AI-driven discovery.
How will I receive my Brand Scan results?
Your results are presented during a live or virtual session where we walk you through key findings, recommendations, and your clarity roadmap. Afterwards, you’ll be sent the PDF report via email.
Will I get a proposal after the Brand Scan?
Yes. You’ll receive a tailored proposal outlining recommended branding, website, and/or marketing services based on your goals and timeline. We’ll review it together at the end of the presentation.
Does the $500 Brand Scan fee apply to my project if I move forward?
Yes. If you choose to move forward with your project after receiving your proposal, the $500 Brand Scan fee is applied as a credit toward your total project investment.
Can I implement the recommendations myself?
Absolutely. Your Brand Scan report includes insights and action steps you can use independently or with another designer or strategist.
Is this service suitable for nonprofits?
Yes. The Brand Scan is highly effective for nonprofits seeking clearer messaging, stronger donor communication, and improved visibility.
What if I’m not sure which services I need yet?
That’s exactly what the Brand Scan is for — to give you clarity, direction, and a strategic plan before you make any investment.
Do you offer payment plans for the Brand Scan?
Because the Brand Scan is a short, one-week service, payment is required upfront. Extended payment options are available for full-service projects following the proposal.