Follow our blog to keep abreast of tips on how service businesses and non-profits can upgrade their online presence, automate their processes, and increase search traffic to their websites.

5 Ways You Can Show Your Business Some Love

5 Ways You Can Show Your Business Some Love

As a business owner, it's easy to get caught up in the day-to-day operations. However, just like any relationship, neglecting your business can lead to stagnation and even failure. Here are five simple ways to show some love to your business in this month of...

Tips for Preparing Your Blog Strategy for the New Year

Tips for Preparing Your Blog Strategy for the New Year

Can you believe we are approaching the end of January? If you haven’t planned your blog strategy for the year, you still have time to do so!  Whether you're a seasoned blogger or just starting out, it's important to have a plan in place to help you achieve your...

How to Incorporate Authenticity in Your Branding Strategy

How to Incorporate Authenticity in Your Branding Strategy

Incorporating authenticity in your branding strategy is crucial to building a successful business. Authenticity should always be at the core of your actions when creating content like email and social media campaigns. Consumers are becoming increasingly savvy and can...

Five Reasons to Get a Site Audit

Five Reasons to Get a Site Audit

Have you ever had a website audit done? If you aren't sure what that is or have never done one, keep reading! Many of us were in survival mode when we first started our businesses (no judgment!) and used a free tool to build the website. Or maybe you did something...

SEO-Friendly Halloween Marketing Strategies

SEO-Friendly Halloween Marketing Strategies

With Halloween just around the corner, it's not too late to implement some last-minute marketing strategies to promote your business. Now that we are connecting more in person again, it's time for a more hybrid approach to your marketing strategy.  If you're...

Using WordPress for Elevating Your Online Presence

Using WordPress for Elevating Your Online Presence

WordPress is your best bet for growing your online presence and increasing your visibility on search engines. Maybe you’ve had your website for a while. But is it getting the traction you hope? If not, It may be time to consider WordPress, a powerful website platform...

Implementing your New Brand Style Guide

Implementing your New Brand Style Guide

When building a brand, it’s important to establish visual consistency to showcase an increased level of professionalism. From logo design to colors and website layout, it is vital that a cohesive look defines your business and allows potential clientele to recognize...

Creating Website Copywriting that Converts

Creating Website Copywriting that Converts

Your website copywriting is a very important part of your branding identity. It can mean the difference between a nonchalant visitor to your website and someone who becomes a customer. So, what exactly is good copy? Good copy is content that draws people in and...

How to Choose the Best Website Platform

How to Choose the Best Website Platform

In today’s day and age almost every aspiring entrepreneur or small business starts their journey by looking for a simple and quick way to establish themselves online, with a website. Many turn to popular free website builder sites like Wordpress.com, Weebly, Wix or...

Creating a Brand Mood Board

Creating a Brand Mood Board

When establishing your business’s brand, sometimes more than just words or colors are needed to properly convey it. Social media sites like Instagram require a visual representation of your brand’s look and feel, photos that speak directly to your target audience and...